It’s now an open secret that the iPhone 14 series will launch at higher prices, but the open questions are “Which models and by how many?” And now we may have an answer.
In a research note obtained by MacRumors, prominent Wedbush analyst Dan Ives revealed that iPhone 14 Pro models will receive a $100 price increase. He also believes that three of the four new iPhone 14 models will be more expensive than their predecessors.
“While the base iPhone will remain the same price, we think a $100 price increase for the iPhone 14 Pro/Pro Max is likely in store given the price increases for components and the added functionality of this new release,” explains Ives. .
If correct, these models would be priced as follows according to Ives figures:
- iPhone 14 – $799
- iPhone 14 Pro – $1099
- iPhone 14 Pro Max – $1199
Storage tiers are expected to remain unchanged, meaning top prices are $1099 for a 512GB iPhone 14 and $1599 and $1699 respectively for a 1TB iPhone 14 Pro/iPhone 14 Pro Max. It’s important to note that these numbers are in line with Apple’s new pricing strategy, which adds a $30 premium to non-Pro models when purchased without a 24-month carrier contract.
The third increase comes from Apple’s new iPhone 14 Max, which replaces the $699 iPhone 13 Mini. Essentially a 6.7-inch version of the standard iPhone 14, Ives says the iPhone 14 Max starts from $899 ($929 without a 24-month carrier contract). The $799 iPhone 14 will also be the new entry point for the range.
This combination of price increases, model changes and design and function differences is expected to hit customers hard. Last week, the influential TF International Securities analyst, Ming-Chi Kuo, revealed that customers are expected to spend an average of 15% more when purchasing an iPhone 14 compared to an iPhone 13. That works out to about $150.
Millions will no doubt cough up this cost and happily upgrade, but given that Apple is widely predicted to destroy the Lightning connector next year, I’d suggest this is an iPhone generation you can afford to skip.
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