Few people remember Burger King beating McDonald’s (MCD) to the punch when it came to having a signature sandwich. Before the Whopper reached the now number three fast food burger chain in 1957, both Burger King and McDonald’s had very simple menus built around the execution.
Back in the day, neither chain tried to come up with bold limited-time offers or even new permanent menu items. Both Burger King and McDonald’s wanted to provide a consistent experience around a hamburger (or cheeseburger), fries, and a soda.
That changed when Burger King (now owned by Restaurant Brands International) (QSR) ) had fallen behind its rival, who opened its first branch in 1955 and introduced the Whopper. You’d think that sandwich’s success would have led McDonald’s to respond with its own premium burger, but the Big Mac didn’t come until 1967, a full decade later.
But when it finally arrived, the Big Mac became an unqualified hit. The chain has been wary of toning down its success by offering variants as Burger King has done with the Whopper. Now, however, McDonald’s has a new Big Mac, and it’s arguably bigger than any sandwich the chain has ever offered.
Expanding the Big Mac line
McDonald’s has experimented with the Big Mac brand worldwide, but in the US it has generally limited its experimentation to playing with sizes. The Mac Junior was about a Whopper, while the Grand Mac was a Big Mac that used bigger burger patties.
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However, all three were simply variations on the classic recipe of “two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun,” making the Big Mac the mack-daddy of fast food sandwiches.
While Burger King has rolled out dozens of sandwiches both in the US and around the world, using the Whopper brand, McDonald’s has protected its signature sandwich. And while we’re not getting the Ghost Mac, the Indy Mac, the Angry Mac, the California Mac, the Halloween Mac, the Macerito, the Upside Down Mac, the Angriest Mac, or even the Impossible Mac, McDonald’s (finally) does have a new take a look at his beloved classic for the American public.
McDonald’s is finally bringing the Chicken Mac to the US
A Chicken Mac made sense since chicken came on the McDonald’s menu, but there was (and is) some question as to whether the sandwich would use fried chicken patties, grilled chicken patties, or maybe even both variants (or even one of each). Well, that level of choice isn’t up for grabs, but the Chicken Mac, which was a hit in the UK, has finally made its way to the US
The chain will test the Chicken Big Mac in select locations in the Miami area in late August 2022, Chew Boom reported.
“The Chicken Big Mac is basically taking a Big Mac and replacing the beef patties with chicken patties,” the website reports.
McDonald’s has said it expects to bring the Chicken Big Mac to the entire US if the test goes well. The fast food chain recently completed a test of its McPlant in the US – after it was a hit in the UK – and chose not to roll it out nationwide.
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