As game sales slump, China’s Tencent signals a popular ad trend it’s betting on
Tencent runs the ubiquitous Chinese messaging app WeChat. The company has a short video feature in the app and has started monetizing it through video ads in the feed. Tencent said such ads could become a “substantial” source of revenue in the future. Budrul Chukrut | Sopa images | Light rocket | Getty Images Tencent …
As game sales slump, China’s Tencent signals a popular ad trend it’s betting on Read More »