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Apple is building a new advertising empire after squeezing competitors

Apple is building a new advertising empire after squeezing competitors

Data: company reports, analyst reports; Note: Microsoft reported revenue in excess of $10 billion, but did not disclose an exact figure; Apple figure is an unofficial estimate based on Bloomberg; Map: Thomas Oide/Axios Apple is starting to build its own ad empire, just as the iPhone privacy crackdown is weakening its main ad-supported rivals. The …

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As game sales slump, China's Tencent signals a popular ad trend it's betting on

As game sales slump, China’s Tencent signals a popular ad trend it’s betting on

Tencent runs the ubiquitous Chinese messaging app WeChat. The company has a short video feature in the app and has started monetizing it through video ads in the feed. Tencent said such ads could become a “substantial” source of revenue in the future. Budrul Chukrut | Sopa images | Light rocket | Getty Images Tencent …

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